THE FIRM

Strategy architect meets
systems builder.

Two operators with complementary expertise. One designs growth architecture. The other deploys the systems that execute it.

Partner, Growth Strategy

Brad Gerdeman

20+ years transforming companies through innovative market-driven strategy. CMO/Consultant, former Zyman Group Sr. Partner, Expert Marketing Practitioner. Trusted interim Chief Growth & Marketing Officer for CEOs and investors.

  • Transformed all Lilly Tier-1 brands (Zepbound, Mounjaro, etc.)
  • Disrupted existing market for new tech → IPO → Acquisition
  • Breakthrough Strategic Growth (Coca-Cola / Cargill)
  • Successful launch– new market for consumer good (PE-owned)

Partner, Revenue Systems

Kevin Severs

20 years turning data infrastructure into measurable revenue for Fortune 500 brands — from CRM and CDP to AI personalization and full-stack lifecycle systems.

  • Hertz: $1.3B ecommerce platform, +2% conversion
  • Carter's: $1B+ revenue influenced, 50% efficiency gain
  • Built AI personalization platform (30% cost reduction)
  • Led 120+ cross-functional teams

Who We Work With

Built for companies ready to move.

Companies with revenue of $20M–$1B who need enterprise-grade capabilities without a 20-person team.

PE firms and portfolio companies • Founder-led businesses scaling past founder-driven growth • Mid-market organizations modernizing customer systems • Companies with a portfolio of brands, each that need to 'level up'

Ready to find the growth—and capture it?

We work with CEOs and operators who want to capture growth—and execute at the pace of the market.

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